ALTAR HOME
MURAL CONCEPT/PACKAGE DESIGN
Altar is a unique concept store in my neighborhood that doubles as a coffee shop and a home decor boutique. What intrigued me most was how seamlessly it blended these two distinct experiences—sipping a latte while browsing curated furniture and art pieces. Concept stores like this often avoid heavy branding, allowing their products and atmosphere to do the talking. I found minimalism inspiring, but I also saw an opportunity to create something visually cohesive that still respected the understated vibe. I designed an elegant and trendy logo and a full branding package, incorporating illustrative elements and bold, modern typography. The goal was to reflect the dual nature of the space—warm and welcoming like a favorite café, yet stylish and refined like a well-edited showroom. The final result captures Altar’s identity in a clean, expressive way that complements its coffee and carefully chosen home goods.
CLIENT
ALTAR HOME
LOCATION
WEST TOWN, CHICAGO, IL
PROJECT DIRECTION
ART DIRECTION
LATEST
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