LOVE THY NEIGHBOR

CONFERENCE/SPECIAL EVENTS

Inspired by Jesus’ command to love our neighbors as ourselves, Love Thy Neighbor became the creative theme for ONEYTH Summer Camp. With a message this meaningful, the creative direction could have taken many forms. After rounds of exploration, trial, and error, we returned to the intimacy and power of something simple: a letter.

This idea became the foundation for a handcrafted, collage-inspired postcard aesthetic, bringing together layered textures, thoughtful details, and a personal, tactile feel. The visual direction reflected the heart behind the theme: love is intentional, personal, and found in the details. Just as a handwritten letter communicates care, the campaign invited students to see the beauty of loving others with the same intentionality and attention that God shows us.

Through this creative direction, the campaign brought a personal touch to a week of worship, community, and growing in faith.