BLESSED ARE

CONFERENCE/SPECIAL EVENTS

Inspired by the Beatitudes in Matthew 5, Blessed Are… explores the contrast between the world’s definition of success, strength, and victory and the life Jesus calls blessed. What if the values of God’s Kingdom turned the world’s expectations upside down?

This question became the foundation of the retreat’s creative direction, shaping a visual identity built around the idea of an upside-down world. Carried throughout the campaign’s graphics and supporting assets, the concept invited young adults to reconsider what it means to live a life shaped by Jesus.

In collaboration with Lauren App and Alyssa Gallegos of the Young Adults All-Church team, I helped bring this creative vision to life for the 2026 New Life Young Adults Retreat, uniting young adults from across all New Life locations for a weekend of worship, community, and reflection.